Tactical partnership between Real Madrid, Sixth Avenue and Legends
The Plank of Directors regarding Real Madrid Chemical. F. at its meeting yesterday ratified a contract with Sixth Street, an purchase firm with substantial experience in sports and infrastructure, and Legends, a premium encounters company for sports and live location organizations, with the objective involving elevating the Santiago Bernab�u Stadium while an unique place and a globally benchmark for leisure and entertainment.
Since part of the particular long-term partnership, True Madrid will obtain approximately? 360m to be able to be invested around any of the particular Club? s routines. Through this alliance, Sixth Street receives the right to be able to be involved in the functioning of certain innovative businesses from the Santiago Bernab�u Stadium with regard to twenty years. Additionally , Legends will bring about its experience in the operation of major stadiums, attractions in addition to event spaces to optimize the management of the Santiago Bernab�u Stadium.
? The change with the Santiago Bernab�u Stadium will always be a turning point within the history associated with Real Madrid. This particular alliance with Sixth Street and Tales, world leaders in their respective exercises, will be essential in providing distinctive experiences in a new stadium where multiple events can be organised throughout the yr,? in accordance with Florentino Perez, President of Normal Madrid.? This contract strengthens the Club? s goal of continuing to drastically increase the stadium's revenues from each sporting and other varieties of events.?
? Specific Madrid? s Santiago Bernab�u is hallowed ground in the particular world of soccer, and we are honored to get joining this relationship to invest inside the innovative, extensive strategic vision that will has guided the Club? s constant success over it is storied history, " said Alan Waxman, Co-Founder and CEO of Sixth Streets.? The flexible, solutions-oriented capital and in depth capabilities provided simply by all of us at Sixth Street, combined along with the deep experience Legends offers found in venue and athletics brand operations, will certainly support Real Madrid in its quest to compete and even remain an innovator in global sporting activities for many yrs to come.?
Sixth Avenue, which manages more than $60 billion inside of assets, brings extensive investment experience along with leading companies within the world involving sports and in sectors such as property, infrastructure, and buyer, including the San Antonio Spurs golf ball team, Airbnb, and even Spotify.
? We are proud to grow our existing romantic relationship with Real This town,? said Shervin Mirhashemi, CEO of Legends.? Legends? operational plus sales acumen and even experience, across match day and non-match day, with the iconic Real Madrid manufacturer and Sixth Avenue? s flexible funds deployment is a new and innovative approach to modernizing the particular Bernab�u, one associated with the world? t greatest sports, amusement, and cultural spots. With this extensive management relationship, Legends continues to expand its global footprint, while buying local expertise with best-in-class brands worldwide.?
Legends was formed within 2008 by affiliates of the New York Yankees and the Dallas Cowboys. Sixth Street used a majority position in Legends inside January 2021. Stories provides holistic, information driven revenue solutions for a lot of of the particular world? s most iconic brands and boasts an expansive client portfolio inside of sports, entertainment, survive events and sights.
About Real This town
Real Madrid C. F. is some sort of sport institution along with 120 years involving history, owned by its members. This is the golf club most abundant in European Cups of both basketball (13) and basketball (10) and has been recognized by FIFA as the Finest Club of the twentieth century. Real Madrid has hundreds of thousands of fans in all of the corners of the world, with 500 million followers about social networks, and even is for your third year inside a strip the most useful football club within Europe according in order to The European Top notch 2021 report, prepared by consultancy KPMG. Actual Madrid is the most valuable football brand on earth based to Brand Fund for the 3rd year in a row and attained the highest record in the Openness Index of basketball clubs last time. More details about Real Madrid is obtainable at http://www.realmadrid.com, the most visited soccer club website in typically the world for the 6th consecutive year, in accordance to Comscore.
Regarding Sixth Street
6th Street is some sort of global investment firm with over $60 billion in possessions under management and even committed capital. 6th Street uses their long-term flexible financial, data-enabled capabilities, and even One Team traditions to develop styles and offer solutions to companies around all stages associated with growth. Founded in 2009, Sixth Street has more compared to 400 team members including over a hundred and eighty investment professionals operating around the world. For more information, visit http://www.sixthstreet.com, follow us on LinkedIn or Tweets.
About Legends
Created in 2008, Legends can be a premium experience company with six divisions operating globally? Global Planning, Global Sales, Global Relationships, Hospitality, Global Items, and Global Technological innovation Solutions? offering clientele and partners some sort of 360-degree data plus analytics fueled services solution platform to be able to elevate their company and execute their particular vision. Currently, Tales works with timbre clients across company verticals including specialist sports; collegiate; attractions; entertainment; and conferences and leisure. Our company is the industry market leaders in designing, organizing and realizing excellent experiences in sporting activities and entertainment. Regarding more information, check out
and adhere to us on Myspace, Twitter and Instagram @TheLegendsWay.