Tactical partnership between Real Madrid, Sixth Streets and Legends
The Board of Directors involving Real Madrid C. F. at its meeting yesterday ratified a with 6th Street, an investment decision firm with intensive experience in activities and infrastructure, in addition to Legends, reduced experiences company for sports and live venue organizations, with the objective regarding elevating the Santiago Bernab�u Stadium because an unique venue and a globally benchmark for enjoyment and entertainment.
As part of the long-term partnership, Actual Madrid will obtain approximately? 360m in order to be invested across any of typically the Club? s activities. Through this bijou, Sixth Street receives the right to be able to engage in the functioning of certain new businesses from the Santiago Bernab�u Stadium intended for twenty years. In addition , Legends will contribute its experience in the operation of major stadiums, attractions and event spaces to optimize the management in the Santiago Bernab�u Stadium.
? The change of the Santiago Bernab�u Stadium will always be a turning level inside the history involving Real Madrid. This particular alliance with Sixth Street and Legends, world leaders in their respective professions, will be fundamental in providing special experiences in a stadium where multiple events can be hosted throughout the year,? according to Florentino Perez, President of True Madrid.? This agreement strengthens the Team? s goal regarding continuing to drastically increase the stadium's revenues from equally sporting and various other types of events.?
? Specific Madrid? s Santiago Bernab�u is hallowed ground in the world of sports, and are honored to become joining this partnership to invest inside the innovative, extensive strategic vision that has guided the Club? s regular success over their storied history, inches said Alan Waxman, Co-Founder and TOP DOG of Sixth Road.? The flexible, solutions-oriented capital and comprehensive capabilities provided by simply we at 6th Street, combined using the deep experience Legends offers in venue and activities brand operations, can support Real Madrid in its objective to compete and remain a head in global athletics for many years into the future.?
Sixth Streets, which manages over $60 billion inside of assets, brings substantial investment experience along with leading companies within the world involving sports as well as in sectors such as real estate, infrastructure, and client, including the San Antonio Spurs basketball team, Airbnb, plus Spotify.
? We will be proud to expand our existing romantic relationship with Real Madrid,? said Shervin Mirhashemi, CEO of Stories.? Legends? operational in addition to sales acumen plus experience, across match day and non-match day, combined with iconic Real Madrid manufacturer and Sixth Street? s flexible funds deployment is really a fresh and innovative method to modernizing typically the Bernab�u, one of the world? t greatest sports, amusement, and cultural spots. With this long lasting management relationship, Tales continues to grow its global footprint, while buying regional expertise with best-in-class brands worldwide.?
Legends was formed in 2008 by affiliates of the New York Yankees in addition to the Dallas Cowboys. Sixth Street used a majority position in Legends in January 2021. Tales provides holistic, files driven revenue solutions for a lot of of the particular world? s most iconic brands and even boasts an substantial client portfolio inside sports, entertainment, survive events and sights.
About Real This town
Real Madrid Chemical. F. is a new sport institution along with 120 years involving history, owned by simply its members. That is the club most abundant in European Mugs of both sports (13) and field hockey (10) and was initially recognized by TIMORE as the Ideal Club of typically the twentieth century. True Madrid has millions of fans in most corners of typically the world, with 500 million followers upon social networks, in addition to is to the third year within a strip the most important football club in Europe according in order to The European Top notch 2021 report, made by consultancy KPMG. True Madrid is the most valuable basketball brand in the world according to Brand Fund for the third year in a new row and accomplished the highest report in the Visibility Index of basketball clubs last season. More info about Genuine Madrid is offered at http://www.realmadrid.com, the most visited soccer club website in the particular world to the sixth consecutive year, based to Comscore.
Regarding Sixth Street
Sixth Street is a new global investment firm with over $60 billion in assets under management and even committed capital. Sixth Street uses the long-term flexible main town, data-enabled capabilities, and One Team tradition to develop designs and offer options to companies around all stages involving growth. Founded inside 2009, Sixth Avenue has more than 400 team members including over a hundred and eighty investment professionals functioning around the entire world. For more information, visit http://www.sixthstreet.com, follow us about LinkedIn or Twitter.
About Legends
Founded in 2008, Legends can be a premium experiences company with 6 divisions operating throughout the world? Global Planning, Global Sales, Global Relationships, Hospitality, Global Items, and Global Technological innovation Solutions? offering customers and partners a new 360-degree data and analytics fueled service solution platform to be able to elevate their brand name and execute their own vision. Currently, Stories works with estampille clients across organization verticals including professional sports; collegiate; destinations; entertainment; and exhibitions and leisure. Our company is the industry frontrunners in designing, planning and realizing extraordinary experiences in athletics and entertainment. Intended for more information, pay a visit to http://www.Legends.net and stick to us on Facebook or myspace, Twitter and Instagram @TheLegendsWay.