Tactical partnership between Actual Madrid, Sixth Avenue and Legends
The Board of Directors associated with Real Madrid G. F. at the meeting yesterday ratified an agreement with 6th Street, an expense firm with intensive experience in sports activities and infrastructure, and Legends, reduced experience company for athletics and live area organizations, with the aim regarding elevating the Santiago Bernab�u Stadium while an unique place and an around the world benchmark for amusement and entertainment.
As part of the long-term partnership, True Madrid will receive approximately? 360m in order to be invested across any of the particular Club? s activities. Through this connections, Sixth Street obtains the right to take part in the functioning of certain fresh businesses in the Santiago Bernab�u Stadium intended for twenty years. Additionally , Legends will contribute its experience within the operation of great stadiums, attractions and even event spaces to optimize the management with the Santiago Bernab�u Stadium.
? The transformation from the Santiago Bernab�u Stadium will be a turning stage in the history associated with Real Madrid. This kind of alliance with 6th Street and Tales, world leaders inside their respective exercises, will be important in providing distinctive experiences in a stadium where a variety of events may be organised throughout the yr,? based on Florentino Perez, President of Real Madrid.? This arrangement strengthens the Club? s goal associated with continuing to significantly increase the stadium's revenues from equally sporting and additional types of events.?
? True Madrid? s Santiago Bernab�u is hallowed ground in the world of soccer, and are honored to be joining this relationship to invest throughout the innovative, long lasting strategic vision that has guided the Club? s consistent success over its storied history, inches said Alan Waxman, Co-Founder and TOP DOG of Sixth Avenue.? The flexible, solutions-oriented capital and in depth capabilities provided by we at 6th Street, combined along with the deep experience Legends offers found in venue and athletics brand operations, will support Real Madrid in its mission to compete in addition to remain a head in global athletics for many years ahead.?
Sixth Road, which manages above $60 billion in assets, brings intensive investment experience using leading companies throughout the world associated with sports as well as in areas such as real-estate, infrastructure, and customer, including the San Antonio Spurs field hockey team, Airbnb, and Spotify.
? We are proud to expand our existing romantic relationship with Real This town,? said Shervin Mirhashemi, CEO of Stories.? Legends? operational plus sales acumen plus experience, across match day and non-match day, combined with the well-known Real Madrid manufacturer and Sixth Road? s flexible capital deployment is a fresh and innovative method to modernizing the Bernab�u, one associated with the world? h greatest sports, amusement, and cultural sites. With this extensive management relationship, Tales continues to expand its global footprint, while buying local expertise with best-in-class brands worldwide.?
Tales was formed inside 2008 by affiliate marketers of the Fresh York Yankees and the Dallas Cowboys. Sixth Street committed to a majority position in Legends found in January 2021. Stories provides holistic, information driven revenue remedies for a few of typically the world? s most iconic brands and even boasts an expansive client portfolio in sports, entertainment, survive events and attractions.
About Real This town
Real Madrid G. F. is a sport institution together with 120 years of history, owned by its members. This is the membership with the most European Cups of both basketball (13) and golf ball (10) and was initially recognized by FIFA as the Finest Club of the particular twentieth century. True Madrid has thousands of fans in all corners of the world, with 500 million followers in social networks, plus is to the 3 rd year in a strip the most useful football club within Europe according to The European High level 2021 report, prepared by consultancy KPMG. Real Madrid is typically the most valuable football brand on the globe relating to Brand Financial for the 3rd year in some sort of row and reached the highest document in the Visibility Index of soccer clubs last time of year. Additional information about True Madrid is accessible at http://www.realmadrid.com, typically the most visited football club website in typically the world for the fifth consecutive year, based to Comscore.
Regarding Sixth Street
Sixth Street is a global investment firm with over $60 billion in possessions under management and even committed capital. 6th Street uses it is long-term flexible main city, data-enabled capabilities, in addition to One Team lifestyle to develop themes and offer alternatives to companies throughout all stages associated with growth. Founded within 2009, Sixth Avenue has more as compared to 400 team associates including over 180 investment professionals running around the globe. For more information, visit http://www.sixthstreet.com, follow us in LinkedIn or Twitter.
About Legends
Started in 2008, Legends can be a premium encounters company with 6 divisions operating throughout the world? Global Planning, International Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technological innovation Solutions? offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their company and execute their particular vision. Currently, Legends works with estampille clients across organization verticals including specialist sports; collegiate; sights; entertainment; and conventions and leisure. We have been the industry commanders in designing, organizing and realizing outstanding experiences in athletics and entertainment. Intended for more information, pay a visit to
and adhere to us on Myspace, Twitter and Instagram @TheLegendsWay.