Lego Takes on Minecraft With Video Game

Lego takes on Minecraft with video game

2 June 2015

Lego is a Danish toy manufacturer has released a rival video game that is similar to Minecraft.

Lego Worlds is now available for purchase at PS11.99 via the Steam gaming platform. The final release, which will include classic and modern playsets and famous mini-figures, will be released in 2016.

Features will be added according to feedback from players who play the game.

Lego already sells Minecraft playsets which allow gamers to create their virtual creations. And Lego Worlds will invite fans to do the same in reverse.

Tom Stone, TT Games director of management, said that Lego Worlds "embodies the physical, Lego brick building fun that consumers have enjoyed over the years, and is now available on a new digital platform that offers a completely new type of experience that includes the iconic bricks."

"From the brick-by-brick editor, to discovering an expansive range of items, characters and creatures that can populate your worlds - the creative possibilities are endless," he added.

Favorite toy

Daniel Goldberg, who has written a book about the growth of Minecraft, said he "was surprised that it has taken so long".

He claimed that Minecraft was exactly what Lego could have done 10 years ago.

"I'm sure it will be a massive success for them."

Markus Persson, the Swedish video game developer who came up with Minecraft, has never hidden his enthusiasm for Lego and it appears to be reciprocal.

David Gram, Lego's Marketing Director, has stated in the past year that "Minecraft was a digital Lego." It's a great idea however we wish we had invent it.

Mr Goldberg believes that Mr Persson, also known as Notch will be "flattered by the match."

"Lego was his most loved toy as a kid and was the primary source of inspiration for Minecraft So it's nice to see things coming full circle," he said.

"I don’t believe there will be animosity. In general, game creators are pleased when someone copies an existing title.

Lego is not just designed for children, but also at adults who are collectors.

Minecraft, which was bought by Microsoft in the last year it has also managed to appeal to both adults and children.

Mr Goldberg declared that "the audience for Minecraft has been quite large, so I'm certain there will be a demand for both games."

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