Top Five Tips For Designing Marketing Strategies That Get Results
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Features are what your products or service does. Benefits are why your client needs your product or plan. For example, a famous company advertises "our servers give your website pertaining to being up and running ninety nine.999% of the your time." That is a feature, we must also tell your client what the main of that to these folks. Well, if their on-line business sells $200,000 worth of product every day, then being on-line only 98% of the time will cost them serious money in lost purchases. For every feature you have, you must tell the consumer what the advantages is. Is the product better, faster, cleaner, guaranteed or longer-lasting? Will your service create more clients, decrease turnover, or increase prices? These are all great features, but have to tell your clients how this benefits them specifically.
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