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In the brand-new report, outlets classified as having "left-leaning" audiences are those with at least two-thirds more liberal Democrats in their audience than conservative Republicans, and outlets with "right-leaning" audiences are those with at least two-thirds more conservative Republicans than liberal Democrats. Those whose audience does not fall into either of these are categorized as having more mixed audiences.

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The share of Organization Insider readers who recognize as liberal Democrats is at least two-thirds greater than the share who determine as conservative Republicans (40% vs. 20%, or 100% bigger), so we categorized Business Expert as having a "left-leaning" audience. On the other end of the spectrum, the share of Washington Inspector readers who determine as conservative Republicans is at least two-thirds higher than the share who recognize as liberal Democrats (44% vs.

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Then there's the middle: The Wall Street Journal is specified as having a more "mixed" audience due to the fact that the share of its readers who recognize as liberal Democrats is not two-thirds greater than the share who identify as conservative Republicans (31% vs. 24%, or simply 29% larger). It's essential to remember that even if we categorized a news outlet as having a "left-leaning" or "right-leaning" audience does not imply that bulk of its audience determines as either liberal Democrat or conservative Republican.


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Why does the research study include more outlets with left-leaning audiences than right-leaning audiences? We selected these outlets based upon a number of elements, including their audience size and platform type, however not based on the ideological orientation of their audiences, which we didn't measure till later on in the research study procedure.

One aspect that might be at play here is that Republicans have a more compact media community. They rely to a big degree on a small number of outlets and see numerous recognized brands as not credible. Democrats, on the other hand, depend on a larger number of outlets. What do Find Out More Here hope readers will take away from this research study? It's often appealing to utilize research studies like this one to "rank" media outlets against one another in terms of trust or suspect, however that wasn't the purpose of this research study.