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Instead, we ought to be "video game changers," as O'Neill suggests, and concentrate on valuing loved ones not followers, seeing the beauty in reality rather than in another person's edited photos, and, most importantly, looking up from our telephones to appreciate the joy and validation the world right around us can provide.

Essena O'Neill (born 1997) is a former web celebrity from Coolum, Australia who made nationwide and global headings when giving up social media in 2015. In late October 2015, then eighteen-year-old model and vegan advocate Essena O'Neill erased over 2,000 images on her Instagram that had more than 600,000 followers. She renamed the account "Social Media Is Not Real Life" and reworded captions for old posts.

After going viral, O'Neill gained more fans, peaking at around 1 million fans prior to erasing it. In her book, "American Girls: Social Network and the Secret Lives of Teens," Nancy Jo Sales composes, "O'Neill did an effective thing: she 'd said what many individuals were currently thinking, or had actually thought at some point as they posted another selfie or edited photo that made their life appear more ideal and attractive than it really was." O'Neill stated that when she gave up social media she had actually several projects prepared, after having actually performed sponsored posts and got payments from You, Tube.

O'Neill got praise while also being criticised for generating "confusion" amongst her following. After her statement, she chose to introduce a website called "Let's Be Game Changers," indicated to "inform people". In the website, she posted videos questioning social media and encouraging followers to think about the method they use social networks.

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Amongst those who criticized her were fellow Instagram users Nina and Randa Nelson. Official Info Here produced a video entitled "Essena O'Neill Quitting Social Network Is a Scam", which questioned her claims. The twins said Let's Be Video game Changers was in truth "100-percent self promo." In a forum post on her website, she specified that she would not engage with the allegations.

O'Neill took down Let's Be Video game Changers in December 2015 due to the fact that being online "felt harmful", followed by an email newsletter sent to her followers. Around this very same time, Let's Be Video game Changers rerouted to a blank website with her name on it. She then revealed that she would be composing a satirical book called How to Be Social Media Famous.