Infomercials are the new frontier in internet marketing. Up until early 2006, video hosting online was expensive and problematic. With the Google acquisition of Youtube, its clear the internet has arrived as a realistic, cheap way for anybody to distribute video.
Since i teach people how to make money online without shelling out big bucks on advertising, the potential of video is intriguing to me. The fact is that people buy from people they like. With video, guerrilla marketers like you and me can get a leg up on the text-based competition... And those of us with a willingness to work the camera can really shine.
I am currently hosting my first, somewhat crude, infomercials on Youtube. Google Video is another good free hosting option, but it has an approval process that can take weeks. YouTube to mp3 Youtube listing of your infomercial is more or less instantaneous.
It goes without saying, your video can be easily included in your website or blog. This technology has arrived and it takes effort to learn it and in some cases coaching or professional help to make a good presentation... But it will be well worth it.
If you have and Ipod or other video mp3 player it is possible to put your own infomercial on it and show it around to people you meet. They will be impressed, I guarantee it.
I have built a great direct selling business online with text copy mostly. I did it all on the cheap using free software until I started making good money with it. The transition to working with video has been a relatively painless process, but there is still a lot to learn. Equipment cost is shockingly low. I bought a digital video camera, tripod, lights and a background screen for less than $500.
The marketplace never stands still. Those who adopt and master the early technology can be virtually assured dominance while the competition is still struggling to catch up. Video is the ultimate tool for humanizing our online marketing, but its definitely not right for everybody.
The traditional sales letter will be around for a long time online... because it works.
Get started learning about Youtube, mp3 players, and the ipod video revolution now. You won't regret it.
Loren Woirhaye is an interenet entrepreneur. His website, www. ZeroDollarMarketer. com is an example of how to market high-ticket programs without hype and with a strong emphasis on values... by using cost-effective marketing methods like internet video and the Veretekk lead generation system.